Web Content Management Market: Trends, Growth, Share, Size, Opportunities Analysis The global web content management market size is expected to grow from USD 13.7 billion in 2021 to USD 19.3 billion in 2026, at a CAGR of 10.2%. The market growth is driven by the increasing adoption of cloud-based solutions, the growing need for content collaboration and management, and the increasing demand for digital transformation.

• Downloads: 0 • Updated: 2023-12-01 15:48:36 The Web Content Management Market is expected to grow from USD 6.9 billion in 2021 to USD 14.3 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 15.7% during the forecast period.

The COVID-19 pandemic has disrupted the world, businesses, and economies, thus impacting the livelihood of people, their interactions, and the way they manage their businesses. The ability to sustain has become the new normal for enterprises as they are shifting their focus from growth opportunities and concentrating on implementing drastic measures to mitigate the impact of the COVID-19 pandemic.

The competition among major WCM companies is expected to be furious as most upcoming projects are on hold due to the pandemic. Hence, several companies would fight to gain a single project. Businesses have already started their efforts to return back to normal and are facing multiple challenges on the customer as well as the operational side. The pandemic has raised the importance of digital experiences, increasing the importance of digital transformation. Vendors in the WCM market struggle to offer users more scalable WCM systems across digital channels. Organizations are under pressure to scale their businesses digitally and innovate faster to respond to market demands.

The cloud segment is expected to grow at a rapid pace during the forecast period. The high CAGR of the cloud segment can be attributed to the availability of easy deployment options and minimal requirements of capital and time. These factors are supporting the current lockdown scenario of COVID-19 as social distancing, and online purchasing of goods hit the industry and are expected to drive the adoption of cloud-based WCM solutions and services. Highly secure data encryption and complete data visibility and enhanced control over data in terms of location and the real-time availability of data for extracting insights are responsible for the higher adoption of on-premises-based WCM solutions and services.

The services segment is expected to grow at a higher CAGR during the forecast period. This growth is attributed to the growing digitalization and increasing customer shift toward online purchases, which have made it difficult for companies to cope with the ever-increasing volumes of customer data and extract actionable real-time insights from the data during the pandemic.

The integrated segment is expected to grow at a higher CAGR during the forecast period. The integrated WCM solution is offered as a part of a suite or platform, in which WCM is offered as a capability or feature. It is integrated with a single solution to provide various benefits to end users. These benefits include personalization, editing tools, document management, digital asset management, and record retention. Users can get multiple data protection capabilities out of a single solution.

The managed services segment is expected to grow at a higher CAGR during the forecast period. The growth of the managed services segment is attributed to the provision of technical expertise. These services help companies enhance their focus on core business processes.

The consulting services segment is expected to grow at a higher CAGR during the forecast period. The growth can be attributed to highly technical consultants helping businesses create the right content strategy for moving toward the digital transformation initiative or finding the best-fit approach.

The SMEs segment is expected to grow at the highest CAGR during the forecast period. The growth can be attributed to the growing need to enhance business processes, reach new customers, and stay competitive and control their spending. The increasing shift of customers toward online platforms is creating the challenge for companies to create attractive website content. This is one of the major factors encouraging the adoption of WCM solutions and services among SMEs.

The social media management segment is attributed to grow at a higher CAGR during the forecast period. The growth can be attributed owing to the rising need of companies to manage the online presence on different social media platforms by creating, publishing, and analyzing user posts.

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