**The most important metrics for SaaS funding in 2024** * **ARR** (annual recurring revenue) * **CAC** (customer acquisition cost) * **LTV** (lifetime value) * **MRR** (monthly recurring revenue) * **Churn** (customer churn rate)
TAM (total addressable market) is no longer the only metric VCs look at when evaluating SaaS companies. They also consider sustainable growth, which is measured by several metrics, including ARR (annual recurring revenue) per employee and R40 (Rule of 40). In addition, investors are looking at the fine print of unit economics and ratios related to GTM (go-to-market) efficiency.
Link to the original story: https://techcrunch.com/2023/12/03/the-most-important-metrics-for-saas-funding-in-2024/
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