It’s time to reassess the value of subscriptions to customers

The subscription economy is growing rapidly, but there is a growing imbalance between providers’ profits and customers’ outcomes.
SaaS providers can drive growth by passing along the inherent benefits of the cloud and subscription licensing down to the customers. This includes broadening customer trials in length and scale, and allowing customers to experience the product and build trust with the manufacturer before making any purchasing decisions.

Link to the original story: https://techcrunch.com/2023/12/02/its-time-for-a-heat-check-on-the-subscription-economy-and-its-proposed-value-to-customers/