Android’s popularity in Australia has grown significantly in recent years, with the operating system now accounting for more than 50% of the country’s smartphone market. This growth is being driven by a number of factors, including the increasing affordability of Android devices, the growing range of features and functionality available on Android smartphones, and the increasing popularity of the Google Play Store.

In Australia, Android is becoming more popular than iOS. While Apple iPhones remain the most popular brand, Android is drawing alongside iOS as the most popular operating system overall.
The key difference has less to do with users changing their habits than with the user demographics themselves changing so profoundly.
Gen-Z fascination with iPhones shows no sign of abating. But the difference is that while these fashion conscious and crowd-following Gen Z-ers are still a significant sector of the smart phone buying market, they no longer dominate or shape it.
Put simply, practically everyone in Australia is a mobile phone user in 2023, and those born in the 1980s and earlier have less interest in what is cool and fashionable as long as it gets the job done.
Apple is facing ever-increasing competition from diverse directions. It’s not just Samsung, as a like for like premium product, on the competing operating system. There are also competing brands from China and South Korea that are much cheaper but are at least close enough to the big brands to make little difference.

Link to the original story: https://www.androidheadlines.com/2023/11/androids-growing-popularity-in-australia.html